{"id":4522,"date":"2025-09-25T12:38:43","date_gmt":"2025-09-25T10:38:43","guid":{"rendered":"https:\/\/pulvera.com\/?page_id=4522"},"modified":"2026-05-22T13:23:54","modified_gmt":"2026-05-22T11:23:54","slug":"brrrick","status":"publish","type":"page","link":"https:\/\/pulvera.com\/en\/projects\/brrrick\/","title":{"rendered":"Brrrick Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4522\" class=\"elementor elementor-4522 elementor-4521\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff7baa e-con-full e-flex e-con e-parent\" data-id=\"1ff7baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/pulvera.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/Pulvera_Process_WEB_02.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ed093f e-con-full e-flex e-con e-parent\" data-id=\"5ed093f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1358e1 elementor-widget elementor-widget-heading\" data-id=\"d1358e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brrrick Project<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d1fe7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b4d1fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the contemporary design landscape, sustainability is no longer a mere accessory, but the true driver of innovation.<\/p><p>The Brrrick project is clear proof of this, an initiative that goes beyond the simple creation of an object: it represents a manifesto of circular economy and virtuous collaboration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2eaaf23 e-con-full e-flex e-con e-parent\" data-id=\"2eaaf23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f80d615 elementor-cta--layout-image-left elementor-cta--tablet-layout-image-above elementor-cta--valign-bottom elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f80d615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/pulvera.com\/wp-content\/uploads\/2025\/09\/brrrick-02-1024x1024.jpg);\" role=\"img\" aria-label=\"brrrick-02\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThe <strong>Brrrick project<\/strong>, presented at <strong>Milan Design Week 2025<\/strong>, is the result of a collaboration between <strong>Pulvera<\/strong>, <strong>IAMMI Studio<\/strong>, and <strong>Re Mat<\/strong>. It transforms waste into contemporary design. Re-Flock, the regenerated textile powder from <strong>Casati Flock &amp; Fibers<\/strong>, covers a bold, brick-inspired seat: soft to the touch, durable, with a natural texture and warm terracotta hues.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb12a3 elementor-cta--layout-image-right elementor-cta--tablet-layout-image-above elementor-cta--valign-bottom elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"acb12a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/pulvera.com\/wp-content\/uploads\/2025\/09\/brrrick-01-1024x1024.jpg);\" role=\"img\" aria-label=\"brrrick-01\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tPulvera, starting with Casati Flock &amp; Fibers' production waste, recovered and processed 100% nylon flock destined for landfill, transforming it into a new sustainable covering. The powder was not re-dyed, thus maintaining its original color and reducing water, energy, and dye consumption. Instead, it was simply reactivated to adhere to the surface, thus reducing water, energy, and chemical consumption. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19287e5 elementor-cta--layout-image-left elementor-cta--tablet-layout-image-above elementor-cta--valign-bottom elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"19287e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/pulvera.com\/wp-content\/uploads\/2025\/09\/brrrick-03-1024x1024.jpg);\" role=\"img\" aria-label=\"brrrick-03\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tBrrrick is part of the SENSES installation, a multisensory experience co-curated by IAMMI and materia-studio: lights, sounds, and textures interact with the object, making the design not only visual but experiential.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1cd43a elementor-cta--layout-image-right elementor-cta--tablet-layout-image-above elementor-cta--valign-bottom elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"e1cd43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/pulvera.com\/wp-content\/uploads\/2025\/09\/brrrick-04-1024x1024.jpg);\" role=\"img\" aria-label=\"brrrick-04\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tThis project perfectly represents Pulvera's vision: capturing and transforming textile waste into new raw materials, taking them beyond the confines of fashion and building bridges between sustainability and design.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d36eec e-flex e-con-boxed e-con e-parent\" data-id=\"8d36eec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7ada5 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5d7ada5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our goal is to develop and manage tailor-made textile recycling projects, taking care of them from start to finish to concretely respond to the specific needs of our customers.<\/p>\n<p>Pulvera was born from the desire to create new forms of use for textile waste.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":4980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4522","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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