{"id":5309,"date":"2026-05-20T09:34:44","date_gmt":"2026-05-20T07:34:44","guid":{"rendered":"https:\/\/pulvera.com\/?page_id=5309"},"modified":"2026-05-22T16:17:50","modified_gmt":"2026-05-22T14:17:50","slug":"pulvera-for-circulart-4-0","status":"publish","type":"page","link":"https:\/\/pulvera.com\/en\/projects\/pulvera-for-circulart-4-0\/","title":{"rendered":"Progetto Design Week 2026: la polvere diventa superficie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5309\" class=\"elementor elementor-5309 elementor-5308\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff7baa e-con-full e-flex e-con e-parent\" data-id=\"1ff7baa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a914562 e-con-full e-flex e-con e-child\" data-id=\"a914562\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b44733 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"7b44733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Powder becomes surface<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1be0d elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7d1be0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Alla Milano Design Week 2026 Pulvera porta la sua materia oltre il prodotto finito: lo scarto tessile polverizzato diventa rivestimento, finitura, pelle del design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52012e4 e-con-full e-flex e-con e-parent\" data-id=\"52012e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af277f1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"af277f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Il progetto nasce dall\u2019incontro tra <b>Pulvera<\/b>, che recupera scarti tessili di diversa natura \u2013 cotone, lana, seta, lino, denim e fibre sintetiche \u2013 trasformandoli in polvere pronta ad alimentare nuove filiere produttive, e <b>Cooloo<\/b>, azienda olandese attiva nello sviluppo di materiali circolari per architettura, interni e arredo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-559ac41 e-flex e-con-boxed e-con e-parent\" data-id=\"559ac41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b19383 elementor-widget elementor-widget-gallery\" data-id=\"8b19383\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulvera.com\/wp-content\/uploads\/2026\/05\/pulvera-designweek-2026-all-01c-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8b19383\" data-elementor-lightbox-title=\"pulvera-designweek-2026-all-01c\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTU2MiwidXJsIjoiaHR0cHM6XC9cL3B1bHZlcmEuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI2XC8wNVwvcHVsdmVyYS1kZXNpZ253ZWVrLTIwMjYtYWxsLTAxYy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiOGIxOTM4MyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/pulvera.com\/wp-content\/uploads\/2026\/05\/pulvera-designweek-2026-all-01c-1536x1024.jpg\" data-width=\"1536\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d966e09 e-con-full e-flex e-con e-parent\" data-id=\"d966e09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf8fd1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"9bf8fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dalla polvere al coating<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5acca8 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a5acca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Le polveri Pulvera incontrano <b>Endless Life\u00ae<\/b>, brevetto sviluppato da Cooloo che, grazie a un binder, le trasforma in un <i>coating<\/i> a spruzzo applicabile su molte superfici. Una tecnologia che permette di rigenerare oggetti, pareti e arredi senza sostituirli, riducendo sprechi e impatto ambientale, e che porta per la prima volta in Italia un\u2019applicazione inedita per il riciclo tessile: non pi\u00f9 solo nuova vita per lo scarto, ma una finitura desiderabile, con texture e profondit\u00e0 materica proprie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e507fb2 e-flex e-con-boxed e-con e-parent\" data-id=\"e507fb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2aef83a elementor-widget elementor-widget-gallery\" data-id=\"2aef83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/pulvera.com\/wp-content\/uploads\/2026\/05\/pulvera-designweek-2026-all-01d-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2aef83a\" 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create new forms of use for textile waste.<\/p>\n","protected":false},"author":6,"featured_media":4919,"parent":4980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5309","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pulvera&#039;s projects: CirculART 4.0 | Pulvera<\/title>\n<meta name=\"description\" content=\"Pulvera stars in CirculART 4.0, the project that creates a dialogue between art, fashion and industry to imagine new forms of beauty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pulvera.com\/en\/projects\/pulvera-for-circulart-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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