Press Review

Pulvera: The Creative Startup That Pulverizes Textile Waste to Create New Products

It’s called Pulvera – like polvere (dust) in the Brianzolo dialect, but also pulv-era, meaning “the era of dust” – and it’s a startup that makes eco-sustainability its core mission. Pulvera leverages the know-how and pulverization technology used to produce flock, the “magic dust” obtained from the reuse of textile fibers and scraps. Today, this material is employed across various industries, from fashion to automotive, luxury packaging to cosmetics, and even industrial design, creating innovative materials and design solutions.

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